twenty eight
Jump Media were approached to establish a brand identity for twenty eight in the cosmetic market. twenty eight produce hand made, organic soaps and shower gels from natural ingredients on the Isles of Scilly.
Our first approach to make the company standout from the hundreds of competitors was in the naming of the company itself. twenty eight actually refers to the physical distance that the islands are from the mainland and seemed a perfect discovery for the identity.
The target audience for twenty eight is mainstream rather than bijou, and so the branding is designed to focus on this consumer group, taking its lead from the fashion and perfume industries.
Jump Media has subsequently worked with twenty eight on product design, packaging, printed material and provided the company with a high impact
e-commerce facility.
Additional media:
twenty eight branding
twenty eight packaging
twenty eight website
